The Truth About- Coverage of Women's Sport

It's a challenging scenario promoting women's
sport. I think certainly the culture has shifted
a lot, in Australian media. We've got our
ANZ Championships broadcast every single game
on Foxsports. We're now live streaming online.
We're getting great coverage across traditional
media. There's still that disparity in coverage,
but the way the athletes approach their training,
the way the athletes approach their games,
and everything they do on and off the court,
there's no difference. There's no gender divide
there. But it's going to be a slow process
to be equal, but at the end of the day we're
incredibly aware that media are a business,
to be equal, but at the end of the day we're
incredibly aware that media are a business,
they are in the business of selling advertising,
they're in the business of selling subscriptions.
Right now we can't argue the fact that men's
sport has a greater interest within society
and that's what helps sell newspapers. So
we certainly don't think it's a right for
us to get coverage, it needs to be based on
talent and good stories, and that's the challenge
for women's sport, is producing a product
that is worthy enough for coverage and I think
that's what we've done with the ANZ Championships
for the last 8 years, is produce a really
great engaging entertainment product that
shows off the sport. It's our shopfront and
it continues to provide us with ongoing and
regular coverage throughout the year. So that's
it, its making sure you've got a good product
and a good story to tell.